Cookie Policy of Seroton
1. Introduction
This website ("Site") is operated by Seroton, its affiliates, agents, representatives, advisors, employees, executives ("Seroton", "we", "us", "our" or the like). Seroton offers products and services related to digital technology and seating and reclining comfort systems. Our company is headquartered in Gunzenhausen, Germany. For more information, please visit our About Us page.
This policy explains how Seroton uses cookies and similar tracking technologies when you visit or use our site or services, including our desktop and mobile applications, communications, and all other products or services provided by us ("Services"). In this Cookie Policy, any mention of the terms "you", "your" or similar refers to the users of this site and our services, as well as all other individuals whose information we collect and process.
We use cookies and similar technologies to operate, enhance, and secure our site and services. We kindly ask you to read this Cookie Policy carefully, as it contains important information regarding the use of cookies or similar technologies on our site. This policy should be read in conjunction with our Terms of Use and our Privacy Policy, which describe how and why we collect, store, use, and share personal data.
2. Our Site
This Cookie Policy applies to the use of our site https://seroton.com. On our site, we may link to or embed content and functions from other websites owned and operated by third parties. These content and functions may also use cookies or similar technologies, which are subject to the privacy and cookie policies of the third parties. We have no control over these third-party websites and the associated cookies. We ask you to read the privacy statements of these websites to understand how they handle your data and their options for management. Seroton is not responsible for the content of other websites.
3. Definition of Cookies
A cookie is a small file that is placed on your device (e.g., computer, smartphone, or another electronic device) and stores information when you visit a website. Pixel tags (also known as web beacons, clear gifs, or tags) are a similar technology consisting of small images or pieces of code that enable the functioning of a website and can help website operators learn how users interact with websites and emails.
4. Reasons for Using Cookies
Seroton uses cookies and similar technologies on our site to enhance the user experience and the site itself, as well as to provide content and advertisements that are relevant to you. Some of this data is aggregated or collected statistically, meaning we are not able to determine your identity.
Specifically, this means we use cookies and similar technologies for the following purposes:
User recognition each time you visit the site (this allows you faster access and you do not need to log in each time)
Providing security and authentication features on our site
Obtaining information about user preferences and use of our site
Conducting research and statistical analysis to improve our content, products, and services and better understand our users' needs
Optimizing the speed and performance of our site and services
Designing a better and more efficient online user experience and providing interest-specific advertising
Storing items in the shopping cart and providing the checkout process
5. Types of Cookies
Cookies are usually divided into session cookies, which are automatically deleted from your device after closing the browser, and persistent cookies, which are only deleted upon reaching their expiration date or when you delete them from your cache. Cookies can be stored by us (first-party cookies) and by third parties (third-party cookies).
The cookies we store on your device include:
Necessary Cookies: These cookies are necessary for using the site and its features. Without these cookies, the services you have requested cannot be provided.
Analytics Cookies: These cookies gather information about how you use our site, e.g., which pages you visit most frequently. Much of the information collected by these cookies is aggregated and anonymous and is only used to improve the functioning of our site.
Functional Cookies: These cookies enhance your user experience on our site and allow our website to remember the choices you make (e.g., username, language, last action, and search preferences) and offer improved, personalized features.
Marketing Cookies: These cookies are also known as advertising cookies and are used to display advertisements tailored to you and your interests. They also serve to limit how often you see an ad on our site and to measure the effectiveness of an advertising campaign. In some cases, our partners may use cookies to provide us with information about how you use their services. These cookies record when you have visited a website and share this information with organizations such as advertisers. All third-party cookies are subject to the policies of the third-party providers.
You can limit cookies for behavior-based online advertising and similar technologies by adjusting your settings here. If you are located in the United States, you can use the Consumer Choice Tool of the Digital Advertising Alliance, available here. Please note that you may still see generic ads.
6. Consent to Use Cookies
When you visit our website for the first time, a cookie notice appears describing our use of cookies and referring to this Cookie Policy. As explained in the notice, we assume that you agree to our use of cookies for the purposes described in this policy if you use the website after seeing the notice. By using our website, you agree that we may store cookies and similar tracking technologies on your device. You can manage your settings for cookies and similar tracking technologies. For more information on managing your settings, see the "Managing Cookies" section below.
7. Managing Cookies
You can limit all non-essential cookies by clicking "Reject All" on the cookie banner at the bottom of the homepage of the website. You may be able to determine which types of cookies should be allowed through your browser. This can be done via your browser settings. Please note that the cookie selections you make for this website can override your browser or an ad blocker's settings.
If you reject cookies, note that some functions of this site may not be usable. For more information on cookies and their limitation, please visit the following page: https://allaboutcookies.org
For more information on personalized advertising and/or to limit advertising cookies, please contact the independent organizations listed below. You can visit the websites of these independent organizations to limit all cookies used by their members. These independent websites are not sponsored or associated with Seroton.
If cookies are restricted, a cookie will be stored to inform advertisers that they should not use your data for targeted advertising purposes. You will still see advertisements; however, they are not tailored to your interests. When you limit the use of these cookies for personalized advertising, this limitation only applies to the web browser or mobile device on which you configured the limitation. If you use multiple devices or browsers, you must restrict the use in each browser and on each device.
8. Your Privacy Rights
Seroton takes measures to review cookie providers and strives, as far as possible, to prevent its cookie providers from using personal data for their own purposes outside the contractually agreed services. In certain countries, consumer data protection laws may grant additional rights concerning our use of personal data.
To exercise any of these rights or to change your current settings, please contact us via support@seroton.com. Please note that necessary cookies are required for the operation of the site and cannot be restricted by you.
9. Contact
Please contact us if you have questions about this Cookie Policy or the data we store. Send us an email at support@seroton.com.
10. Our Anti-Tracking Policy
Some browsers feature anti-tracking functionality to block tracking tools over an extended period and on specific websites. These features are not standardized. Our website currently ignores these signals. If you block cookies, certain features may not be available. If you block or reject cookies, not all tracking technologies described here will be disabled. Many of these options depend on your device or browser. Learn more about anti-tracking features here.
11. Changes to this Policy
This Cookie Policy is effective as of March 23, 2025. It may be revised at any time. Should this happen, we will inform you of any significant changes by either notifying you on the website or sending you an email. Continuing to use our website or services after a change means that you accept this policy.
